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OpenAI introduced a new visual advertising format in ChatGPT and expanded measurement tools, attribution partnerships, and brand suitability features for advertisers. The company presented these updates as ways to build advertising that matches how people use AI.
OpenAI says ChatGPT Ads is expanding to Southeast Asia and Taiwan. Eligible businesses will gain new ways to reach people across more than 60 countries, according to the company.
OpenAI announced new AI-powered advertising experiences, such as Sponsored Agents and marketer tools. The update also includes integrations with HubSpot and Shopify, according to OpenAI News.
OpenAI will begin displaying advertisements to users of ChatGPT’s free and lower-priced Go tiers in India. The company says India accounts for more than 100 million weekly active ChatGPT users, many on those tiers.
OpenAI says ChatGPT Ads is expanding to 31 European markets. The company describes the product as a way for advertisers to reach people as they explore, compare options, and make decisions (OpenAI News).
Anthropic released a marketing spot that frames the company as an ethical alternative in AI while highlighting industry concerns. Critics say the ad's approach—leaning into fears about AI responsibility—comes off as creepy rather than reassuring.
Google will add a disclosure indicating when advertisers used generative AI to create or edit their ads, the company says. The feature aims to increase transparency by telling users which ad creatives involved AI tools.
CyberAgent menggunakan ChatGPT Enterprise dan Codex untuk memperluas penggunaan AI secara selamat. Inisiatif ini bertujuan meningkatkan kualiti hasil kerja dan mempercepat pengambilan keputusan dalam iklan, media dan permainan.
