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AI Mode mengubah cara pengguna membuat carian di AS
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Brief
Satu tahun selepas pelancaran, Google melaporkan pengguna AI Mode di AS semakin beralih daripada kata kunci kepada pertanyaan dalam bahasa semula jadi. Peralihan ini menunjukkan pengguna cenderung menaip soalan atau frasa lengkap berbanding frasa carian ringkas.
Why It Matters
Peralihan ke pertanyaan berbahasa semula jadi boleh mempengaruhi reka bentuk enjin carian, strategi SEO dan pemasaran digital kerana kandungan perlu disesuaikan untuk konteks yang lebih panjang dan bertanya. Pengiklan serta pembuat kandungan perlu menilai semula pendekatan kata kunci tradisi untuk kekal relevan.
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