Global
Personalizing travel at scale with OpenAI
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Brief
By integrating its data systems with OpenAI’s LLMs, Booking.com delivers smarter search, faster support, and intent-driven travel experiences.
Why It Matters
Langkah ini menggambarkan potensi LLM untuk meningkatkan perkhidmatan pelancongan berskala sambil mengekalkan konteks niat pengguna.