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Roblox adds AI-powered game builder to its mobile app

Source: TechCrunch AI Source published: 17 Jul 2026 NadiAI generated: 17 Jul 2026

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Brief

Roblox has introduced "Build," an in-app feature that uses a single text prompt to generate basic games on mobile. The tool aims to simplify creation by turning user descriptions into playable experiences with minimal manual design work.

Why It Matters

This could lower the barrier to game development on Roblox and expand user-generated content by letting more people create games quickly.

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