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Powering product discovery in ChatGPT
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Brief
ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.
Why It Matters
Peralihan ini boleh mengubah cara pengguna mencari dan membandingkan produk dengan memindahkan pengalaman e‑dagang ke dalam perbualan AI. Ia juga membuka peluang serta cabaran bagi pedagang dari segi integrasi dan pengurusan data dalam platform AI.